In 2016, Instagram launched a new option to convert your Instagram account into an account for business. In just one year and a half, Instagram now has more than 25 million accounts for business. What is why so many people have switched their accounts to corporate ones? The reason is that Instagram claims that 80 percent of its monthly 800 million users use an account for business, and 200 million active users check out a business profile each daily. Interestingly, two-thirds of the visits to a company’s profile come from users who do not follow the business. Therefore, it would seem that owning an IG business account would be beneficial to every business. It’s also important to note that advertisements on Instagram have also grown – with two million advertisers every month, a 100 percent increase within six months.
What are the benefits of dental practices having an account for business? Do you need to invest money in advertising on Instagram to enjoy these advantages? Are there any advantages to keeping an individual IG profile? A solution to this question is to know the advantages and disadvantages of each kind of account, how you’ll use Instagram, and the purpose you want to achieve with your Instagram account. You can get free Instagram likes for both of your accounts with Mr.insta.
Benefits of a Corporate Account
With more than 25 million companies joining in just 18 months, there is no reason for many benefits of switching to a business account. Sure, these benefits depend on how much you put into your account daily. However, there are some fundamental advantages for any business profile.
This is how an Instagram user can determine the difference between a person and one for business – you are offered the opportunity to include contact information on your page. This could consist of contact details like an email, telephone number, or even directions. This makes it much easy for potential patients to find your practice to make an appointment, schedule an appointment or ask any concerns because this feature is exclusive to professional profiles and has informally been a sign of trust in the shape of IG users, a quick and easy contact method can indicate that the business profile is authentic, responsible, and reliable.
This benefits the business user and isn’t visible to other users. Much like Facebook Insights, Instagram offers a range of analytics tools available when you transform your profile into a business account. You can now see how your post performs in more detail – much not just likes and comments. The analytics tool can assist you in determining:
- Which posts have the highest success? You can determine what type of content your followers are searching for.
- What time of day is the best time to post
- The demographics that are interacting with your profile are your intended customers?
- Are visitors clicking through to your site from specific posts?
- Who’s visiting your profile? This is inclusive of people who like your profile and those who haven’t yet – what’s attracting them? And are they becoming potential clients?
Collecting all this data over time will allow you to determine the type of content you can use to draw your patients to pay attention.
Insta Stories Add Links
Instagram Stories have quickly become a viral tool on Instagram, with over 250 million Instagram story users worldwide for personal profiles and business. Instagram Stories allows users to upload content made within 24 hours and for a time that can last up to 24hrs to their “story.”
If you’re a professional with an Instagram account with at least 10,000 followers, you can now include links in the Insta stories. Instead of redirecting your users to your home page to visit your practice website or schedule appointments, you can utilize this feature. Users need to swipe left and right and be automatically directed to their select page. This is a fantastic method to attract patients to special offers like dental whitening or transformations. This is the first time that Instagram offers the direct link of an Instagram post on the site to a different website.
It is necessary to be at least 10,000 followers to enjoy the benefit of having a profile for your business.
Like Facebook businesses, pages for business on Instagram can also boost posts and make bespoke ads that can be monitored via analytics. If you’re seeking to pay for advertising and have a more extensive reach, this is an excellent method to reach out to a targeted group of people.
What do you want to Achieve With Your IG Business Account to Do?
Determining if an IG account is the ideal option to run your practice begins by defining the goals you would like the IG profile to accomplish. When the purpose of your IG profile is an integral element of your marketing strategy – whether it’s to build followers or increase awareness of the vicinity of the practice you run, boost engagement with current and new patients, or even make sales, there are clear benefits to having a professional profile. The data and authority of having a professional profile will help you increase engagement and create a strong image on Instagram.
This leads us to the issue of whether anyone would choose not to use the company IG profile. Do you have a reason that your dental practice should remain a private profile? Are there any advantages to this method? Do you gain something by going to a profile for your business?
The benefits of an individual profile that you can’t get with a Business IG Profile
This question has many divergent views – will your organic reach diminish when you change to a professional profile? The answer is not as simple as that.
If you search for this issue, it will be apparent that some people have reported decreases in organic reach after switching to a corporate profile. This would suggest that if you’re unwilling to invest in advertising, having a company IG profile isn’t a good idea. But the problem is, it’s not easy to determine. It all depends on when people have switched profiles and the change in the algorithm on Instagram, as well as the type of content users, are posting or what video content is naturally seeing more engagement; for instance, it isn’t easy to conclude that organic reach is declining because of a particular reason.
Many others have also reported that pages for businesses with lots of engagement have maintained an organic audience. Like Facebook, Instagram prioritizes posts that are engaging for users; therefore, the focus must always be on creating high-quality content that your followers are likely to like and comment and share.
Connecting with multiple Facebook pages
If you upgrade to a Business IG profile, you will be unable to link to multiple Facebook pages. Business profiles on Instagram can only connect to one Facebook profile while using a personal account; you can connect to many Facebook pages.
Personal Touch Personal Touch
Social media is a distinctive phenomenon. So is every platform. Each has its own rules that are not written down, partly related to its unique original designs and goals. Fans of every medium are responsive to business and personal accounts that follow the rules. For instance, Facebook fans love Facebook because they can connect with their friends. You can also choose to publish content exclusively with friends or a larger audience and switch between them easily. Twitter users love how they interact with strangers and can hear from and engage in discussions and conversations with human beings you might not meet. While Instagram enthralls Instagram people because they have the chance to peek into another’s life, often professional and personal – the curated, voyeuristic aspect of Instagram is one of its first success factors. This can be seen in the most viewed post ever, on February 18, 2018 – which had 16.8 million likes of Kylie Jenner’s announcement that she was expecting her baby and a photo of her baby.
If you’re a persona-driven brand (like blogger or Instagram influencer) or you have the same private and professional content on your account, utilizing your budget is more beneficial since your followers could interact on your page more often than restrict your content to only business posts. Many of the most well-known IG account for the dental field are personal accounts that focus more on individual posts than business posts.
Should I Create A Business Instagram Account If Not?
If you do not intend to utilize all of the options offered with a business account and don’t want to use them, using an individual Instagram account will make more sense. However, if you plan to use one of these features, you’ll have to switch to a company account.
You can easily switch back to HTML0 With Ease.
If you’re not sure whether to switch to a business account, but you’re not sure, you can change from a professional profile to your personal IG profile. Why not make the switch for a month? You can test the analytics or enhance an ad and then decide whether the Business Instagram page is the right one for your dental practice.