As a business owner, you have a lot on your plate when it comes to marketing your business online. While you may think your website appears in search-like magic, search engine optimization (SEO for short) is the key to getting more and better traffic to your website. There are two different types of SEO that you need to know about: local SEO and organic SEO. But first, it’s important to understand the different parts of a search engine results page (SERP).
Paid ads may appear at the top. Ads are not always guaranteed to appear; it just depends on whether the businesses are running ads for what you’re looking for. Next is the local search section, often called the map or pin section. This is where local businesses appear in relevant searches. The third section is known as the organic section, which contains search-related information. However, they do not necessarily contain site-specific sites.
Local SEO :
Local SEO is the process of optimizing local businesses to rank high in the SERPs.Getting a high SERP position should be just as important for local businesses as it is for large corporations. It could easily be argued that local SEO has an even more significant impact on the bottom lines of neighboring businesses than regular SEO does on national or international companies.
You might be surprised to learn that 46% of all Google searches have local intent. Search terms like “where to buy” and “near me” grew by more than 200% from 2017 to 2019. Similarly, searches for “stores near me” increased by 250% over the same period.
When someone searches for a local business online, 78% of people visit the business they found within a day. And 28% of local searches lead directly to purchase from a local company.
People are definitely looking for your business online. And when they find you, they’re often ready to buy. Implementing local SEO helps companies capture and convert customers.
Organic SEO :
Organic SEO is the process of getting your website to rank high in the 1-10 search engine positions on Google, Yahoo, AOL, and now Bing. Each search engine requires a different SEO process, but optimizing your website for Google is a great start.
SEO / Search Engine Optimization can be very complex and will involve a lot of basics for good search engine rankings. Each optimization process builds on the other. One of the most important factors is to do proper research on the company we are hiring, such as knowing their industry, competing companies, location, target market, and proper layout of our client’s website, which plays a major role in how we optimize their website on Agenzia SEO.
Organic SEO or Organic Search Engine Optimization refers to the organic methods and strategies used to get high search rankings on the search engine results page without paying for the rankings. Organic SEO consists of smaller sub-strategies such as keyword research and link building that help your website rank at the top of organic, unpaid search results pages.
Local SEO VS Organic SEO :
Both search engine optimization tactics are useful. Neither is better than the other, however, which one you focus on depends on the type of business you run. If you’re running a brick-and-mortar business, chances are you’ll want to focus on local SEO so that consumers in your community can find you. If you run an e-shop without a physical location, organic SEO is a better option.
However, keep in mind that you don’t have to focus on one or the other. If you, as a pizzeria, want to publish weekly blog content to help you improve your organic rankings, do it! No one is stopping you from ranking in both local and organic search results.
Many factors affect search engine optimization. If you’re still not sure which type of SEO is best for your business, contact Agenzia SEO to help you get your business found in online searches.
Hopefully, you now have a better idea of what organic SEO and Local SEO are.
Becoming an organic SEO specialist is not easy. It requires a deep understanding of the basics of search engine optimization.
However, most beginner bloggers don’t have the budget to rely on paid traffic. Search engine optimization is the best way to get traffic to your website for free.
Getting organic visitors to your blog takes time, but the results are worth your patience.