It is clear that Viral Launch and Jungle Scout are aiming for the similar user demographics before we get into the features. Both of them were created as tools for product research to improve product discovery, keyword research, competitive intelligence, and product tracking. And certainly, they both provide a variety of filters for their enormous product databases. As an Amazon seller you should know about Viral Launch vs Junglescout.
Although there are some parallels between their fundamental frameworks, it turns out that there are also a number of significant distinctions. Take the extensions, for example. In contrast to Jungle Scout, which makes its product discovery Chrome extension available through a separate package, Viral Launch includes a market intelligence Chrome extension as part of its web app package.
At this stage, Viral Launch supports ten Amazon countries, whereas Jungle Scout oversees nine. This is another notable distinction. Let’s be honest, though. It’s a little early to make any decisions on this.
The following are the primary distinctions between Viral Launch and Jungle Scout:
- Jungle Scout has more precise competition data, but Viral Launch has less accurate data.
- The most affordable choice is Jungle Scout, whereas Viral Launch is pricier.
- A Chrome app is bundled with Viral Launch, although Jungle Scout sells the Chrome app separately.
Discovery and Validation of New Products in Viral Launch
You wouldn’t want to deal with a product that has no market demand, of course. It is similar to beating a dead horse. You will struggle to sell such a product, even if you employ aggressive marketing strategies. As a result, Viral Launch has created a sizable database that continuously updates with Amazon’s data sets to assist you in finding possible items as well as validating the ideas that follow.
In order to create precise sales projections and insights, Viral Launch now uses a well-connected system of complex algorithms, historical sales data, and real-time product data across all Amazon categories. It should come as no surprise that the Product Discovery tool offers a variety of entry points given the dynamic nature of the data structure. The system enables you to modify the search interface and focus on a certain group of product categories, for example, if you have a particular interest in those.
Jungle Scout’s discovery and validation of new products
When it comes to product discovery and validation, Jungle Scout is just as simple as Viral Launch. In fact, its product search window resembles Viral Launch’s practically exactly. The Product Database is where users of Jungle Scout start their product search. It is the main entry point to Amazon’s huge product database, as its name suggests. In summary, Jungle Scout has the ability to crawl across the entire product architecture, quickly evaluating hundreds of listings to produce pertinent product ideas. It also includes a variety of vital criteria and strong filtering tools to assist you in sorting through the results.
The same categories that we saw on Viral Launch are shown at the top. Here, you can list the precise product categories in which you’re interested. And if you want to expand internationally, you’ll be happy to know that the system even enables you to switch between different Amazon markets. You can choose the product tier and kind of sellers as well as experiment with more sophisticated filters like the desired weight, rating, review, revenue, sales, rank, and price ranges to further tailor the results.